Your website serves as the first impression for potential customers—acting as your online showroom, where you can establish credibility, highlight your offerings, and encourage valuable actions. However, like every part of your business, your website must grow and adapt.
Relaunching your website can refresh your online presence, boost user engagement, and enhance overall functionality. At Purple Moon Designs, a trusted Website Design & Development Company in Glasgow, we specialise in helping brands achieve a smooth and effective relaunch. Below, we explore the essential steps for relaunching your site correctly.
Table of Contents
Define Clear Objectives
Every successful website relaunch starts with clear, measurable goals. Are you aiming to refresh your visual identity, improve the user journey, increase conversions, or boost your SEO? Defining your purpose early ensures your relaunch stays aligned with your business objectives.
Ask yourself:
- What are the biggest frustrations with your current website?
- What actions should users take when visiting your site?
- How will you define success? (e.g. increased traffic, reduced bounce rates, or more sales leads)
As a Web Design Service Provider in Glasgow, Purple Moon Designs guides clients through this early stage to ensure the project stays focused and effective.
Structure Matters
Your website’s structure plays a crucial role in ensuring ease of use and navigation. An intelligent and user-friendly design ensures visitors can easily explore your site and access the information they’re looking for without hassle. A strategic structure is essential whether you’re launching a new product or driving newsletter sign-ups.
Prioritise high-performing pages, remove outdated ones and make sure CTAs (calls to action) are visible and compelling. Clear, well-placed CTAs—like contact forms or purchase buttons—guide users toward conversion goals.
Looking for the Best Website Design Expert in Glasgow? Our team will help you build a structure that keeps visitors engaged and moving forward.
Embrace Mobile-First Design
Given that nearly 60% of web traffic comes from mobile devices, it’s essential for your website to be visually appealing and fully functional across all screen sizes. Responsive design ensures users get a seamless experience on a smartphone, tablet, or desktop.
Test mobile navigation, buttons, forms, and menus to ensure effortless interaction. At Purple Moon Designs, we follow mobile-first design principles to create fast, functional, and visually appealing sites across all devices.
Focus on User Experience
User experience (UX) is critical to retaining visitors and encouraging action. A poorly designed or slow-loading website can send users straight to your competitors.
Optimise load speeds by compressing images and minimising scripts. Streamline navigation and simplify any complex processes. Accessibility is also key—your site should be usable for everyone, including those with disabilities. This includes readable fonts, keyboard navigation, and descriptive alt text for images.
As Glasgow’s Best Website Design Specialist, we incorporate UX best practices from the start to ensure your visitors stay longer and engage more.
Strengthen Your SEO
A relaunch is an ideal opportunity to strengthen your search engine presence. Begin with thorough keyword research and apply SEO best practices across your new site—this includes optimising title tags, meta descriptions, URLs, and headings.
Create valuable, informative content tailored to your audience. Quality content helps with rankings and builds trust with your visitors. To boost authority, consider outreach strategies for earning high-quality backlinks.
At Purple Moon Designs, we build every relaunch on a strong SEO foundation—positioning us as the leading website designer in Glasgow for growth-driven businesses.
Let Data Guide You
You can’t improve what you don’t measure. Tools like Google Analytics and Search Console can be used to track user behaviour post-launch. Important metrics to track are bounce rate, average session length, and conversion rate.
High bounce rates indicate a disconnect between visitor expectations and your site’s content. Use this data to fine-tune your design and content over time.
At Purple Moon Designs, we don’t just create websites—we empower you to understand the data, ensuring your platform continuously improves and delivers better results each month.
Test, Test, Test
Before launch day, test everything. Verify that all buttons, links, and forms are working properly to ensure smooth user interaction. Perform cross-browser testing to ensure the site appears and works consistently in Chrome, Safari, Firefox, and Edge. Run user testing to get feedback and make final tweaks.
Thorough testing is a must to avoid frustrating errors or usability issues on launch day.
Relaunch With Confidence
A successful website relaunch can enhance your brand, draw in more visitors, and increase conversions. With a thoughtful strategy, clean design, and expert support, your new platform can outperform your old one in every way.
At Purple Moon Designs, we’re more than just a Web Design Service Provider in Glasgow—your long-term digital partner. From goal setting and layout design to mobile responsiveness and analytics, our team supports every phase of your relaunch.
Ready to partner with Glasgow’s top website design specialist? Get in touch with Purple Moon Designs today to schedule your free consultation.
